toucan team

Victrex

Client

Victrex

Project

Branding & Marketing Collateral

©TGD*
Overview

For over 150 years ICI (Imperial Chemical Industries) was one of the leading multi-nationals in the world. Their portfolios stretch from Paints (Dulux) to Pharmaceuticals and from plastics to chemicals (fertilisers, disease control and plant development products). One specialist division ICI sold off early in its divestment programme was high performance plastics – those products that have to get very hot (as in Formula 1 racing cars, Williams group development programme) or very cold (British Antarctic Survey).

Synopsis

Victrex was formed and approached Tim Guy to produce a new identity. They realised that we understood their brand and product arena because of designing marketing and corporate materials for the former group over many years and our design resolves soon became synonymous with one of the world’s leading high performance plastic companies – we helped build a vision and a brand, named their products, designed technical data sheets, packaging, exhibitions and their website.

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* © Timothy Guy Design Project described here was undertaken by Tim Guy Toucan Cornwall Design Principal and all rights are vested in him