toucan team

University of Plymouth 'Inspiring' Campaign


University of Plymouth


Large Format Graphics


Our idea behind the ‘inspiring’ campaign was to succinctly pull together a number of existing themes and initiatives into one graphicallycohesive, university-wide campaign. It was designed to appeal to a wide range of university stakeholders, including existing and prospective students, as well as staff and visitors to Plymouth. Toucan Academician, Lily, was the project lead for creating all of the graphics that currently adorn Plymouth’s railway station. Combining a blend of bold and colourful infographics, with striking and impactful images, the eyecatching campaign has drawn a many favourable responses.