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Pregibics Antenatal ginger biscuits

Client

Pregifoods Ltd

Project

Product Branding, Packaging & Website Development

Website

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Overview

Pregifoods launched a range of products especially formulated to relieve the symptoms of nausea and sickness associated with pregnancy and travel in 2010.

Synopsis

The distinctive branding and packaging uses a mixture of hand-drawn illustrations and a soft colour palette to express a natural and feminine quality that has a quiet shelf appeal.

Studies conducted in the US and Australia had scientifically confirmed that ginger is a natural nausea suppressant and on this basis Pregifoods set about the task of baking ginger biscuits containing the exact amount of ginger necessary to relieve symptoms whilst remaining palatable. The first product - Pregibics - an Antenatal Ginger Biscuit was launched in early 2011 and has helped expectant mothers cope with the debilitating symptoms of morning sickness.

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