toucan team

Potted Fish Co.


Potted Fish Co.


Product branding & packaging


The Potted Fish Company is a Devon-based business creating quality fish-based food products using locally sourced ingredients. Started byJonathan Bailey, a young Devon entrepreneur, at his kitchen table at the age of just 19, the business has seen significant growth. Within two years of the company's inception, Potted Fish Co. products were available in independent deli's, at farmers markets and a number of major supermarkets including Tesco's.


A distinctive brand identity was developed that aimed to reflect the local, sustainable and traceable attributes of the product. The identity was then applied to a range of packaging, including fish cakes and potted crab and various other marketing and POS collateral.

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