Duchy Health Charity
Conference Branding & Promotion
The Duchy health Charity was formed after the sale of The Duchy Hospital which was originally funded by public subscription and sold to a private company at a time in needed to invest and up-date buildings and equipment. The £5m raised is now in trust and the monies invested produce income and capital for distribution for the health and wellbeing of the people of Cornwall & the Isles of Scilly.
The President’s lecture that happens every two years is an opportunity to focus on the most important needs of the time and this year asked the question ‘W(h)ither the NHS in Cornwall? Cornwall is the first County in the UK to be given devolved powers from Westminster and now has the responsibility to run its own NHS. DHC recognised the need to create a strategy and a framework across all delivery functions and invited Sir John Tooke to address the county with his recommendations for change.
150 academics, doctors and consultants and managers joined the President, Michael Galsworthy CBE CVO DL for an evening sponsored by DHC, Plymouth University and the University of Exeter to hear his model for the future built on research and advice he has [previously given to HM Government. Sir John was the first Dean to run the combined medical schools of Plymouth and Exeter – The Peninsula Medical School
Toucan were particularly excited about being asked to create all the design collateral - the marketing materials, lecture graphics and the lecture ‘digest’ because of the amount of work we have done over subsequent years for the medical school. In all 300 specialists were invited to participate and the event was recorded on film for those who could not attend and for the general public.
DHC are about to embark on a public engagement programme that will address issues that will affect all the people of the south west, with a markedly reduced heath care budget and the need to find alternative ways to deliver a comprehensive and holistic programme which is anticipated to become a model for the whole of the UK. Toucan (Cornwall) look forward to an on-going relationship with the project that is so vital to both the health of the county but one that underpins the economic and social fabric of an area that has its own particular issues to address – namely a doubling of its population during the holiday months, one of the highest suicide rates in the UK (mostly through stress in the agricultural community and mental health. It also has over a third of its population over 70.
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