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Perrie Hale Nursery Ecommerce Website

Client

Perrie Hale Nursery

Project

Ecommerce website

Website

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Overview

Perrie Hale Nursery is a long established and well respected East Devon based business that has been family run since 1957.   They propagate and supply trees and shrubs that are suitable for hedgerow and woodland planting in civic and amenity situations. In addition, they provide expert advice on all matters relating to woodland management including tree planting, grant schemes and GIS mapping. They are developing their business by moving into new markets and the new website was identified as a key tool to help achieve this.

Synopsis

We designed and developed a full ecommerce website which was launched in the spring of 2015. Designed to be mobile-first, it positions Perrie Hale strongly within the retail market, whilst helping to retain their larger corporate and business client base. As with all our sites, it is built upon our own flexible content management system that allows for easy updates and incorporates full shop management, including stock control and financial reporting.

We very much enjoyed working with Toucan on our Website Design. They took great care to really understand what our business was about and what we wanted to achieve with our new e-commerce website.  The teams are friendly and supportive responding to enquires quickly and efficiently

Dr Faye Davey - Perrie Hale Nursery

The site is designed with the retail market in mind, and includes a series of friendly and stylish icons created especially for Perrie Hale. This approach, combined with a modern web-font, creates an aesthetically pleasing and distinctive look and feel - which is important in the competitive retail marketplace. Great emphasis was placed upon creating an intuitive and pleasing user experience (UX). Initial conceptual drawings were were worked up as wireframes, before the graphic skin was overlaid. The result is a design-led, first class shopping experience.

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