toucan team

Exe Valley Brewery branding and point of sale

Client

Exe Valley Brewery

Project

Branding & Point of Sale

Website

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Overview

Exe Valley Brewery is a mid-Devon based micro-brewery that produces a range of traditional real ales using high quality ingredients and water from their own spring. Back in the early 1980's a resurgence of interest in traditional beers was just gaining a foothold in Devon; and a few new breweries had come into the market-place to help satisfy the demand for traditional, quality beers that had been created by the formation of CAMRA (Campaign for Real Ale) a few years earlier. Among these breweries was Exe Valley Brewery, which started brewing in 1984.

 

Synopsis

We designed the entire and extensive range of beer pump clips - the primary sales tool for a product such as this. The aim of the project was to:

  • Create a visually cohesive house style for the beers
  • refresh the brewery image making it distinctive in the competitive marketplace
  • to increase sales by appealing to both the publican and the ale drinker alike

A number of the beers are now being bottled and our work has subsequently extended to a range of labels.

We have known Josh and the team at Toucan for many years; they are always professional, take great interest in what we are trying to achieve and like us are passionate about their craft. We wouldn't hesitate to recommend them to anyone.

Guy Sheppard - Owner, Exe Valley Brewery

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