toucan team

Devon Wildlife Trust Climate Change Campaign

Client

Devon Wildlife Trust

Project

Poster & Campaign Collateral

Overview

The Devon Wildlife Trust is concerned with all aspects of wildlife conservation in the county. 
They approached Toucan to design a billboard campaign to highlight the problems facing (Devon) wildlife caused by climate change.

Synopsis

The concept of “We can adapt, can they?” was developed following discussions with the Devon Wildlife Trust who wished to make the point that animals take many thousands of years to evolve to their surroundings/habitat, but that climate change is happening now and is happening quickly.

Although all species are affected by global warming, four creatures, familiar to the general public, were chosen for the campaign. We took a ‘dark’, even slightly ‘macabre’, graphic approach, that aimed to shock the general population of Devon into taking some action. The campaign was launched at a high-profile site in Plymouth, at which the large posters were projected onto the walls of Drake Circus Shopping Centre.

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