toucan team

Devon County Show Brand & Marketing

Client

Devon County Show

Project

Design & Marketing Materials

Website

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Overview

The Devon County Show is a key annual event in the county's agricultural calendar. Each year in May, approximately 100,000 people make their way to the showground at Westpoint, just outside of Exeter, to sample the best that the county has to offer... great food and drink; main ring entertainment features; prize livestock; equestrian events; rural crafts; flower show; dog show; vintage vehicles etc. It truly is 'Devon's BIG day out’.

We have worked with the Devon County Show since 2008, creating and developing a distinctive and colourful brand identity during that time. The design harks back to the great railway posters of the 1920's and 30's, but does so with a fresh and contemporary twist. This deliberate juxtaposition of old and new reflects the values of the show - celebrating both the rich heritage and the best that the future has to offer.

Synopsis

Building the brand is especially important given that the show comes around for just a few days each year:

  • The bright, colourful and aesthetically pleasing graphics give the Show a hugely distinctive presence - so important in a saturated market where the consumer/day visitor has so much choice.
  • It is a simple, yet effective way of building brand awareness and on-going customer loyalty.
  • The modular, illustrative approach affords flexibility; it is easy to use, and to disseminate to TV and media partners.
  • It ensures graphic and stylistic consistency across the various media.

In addition to creating all the printed marketing collaterol, we have also developed the Show's digital provision. The website has been regularly updated and improved over the years. In 2016 it was completely redesigned and re-skinned to offer the user an exceptional online experience, whether viewed on a desktop, tablet or mobile device.

The team at Toucan have played in key role within the marketing and PR team over the last six years. They have consistantly demonstrated high levels of quality, dedication and professionalism in both the design and digital arenas. I thoroughly recommend them.

Anne Ashford, Ashford Media, Marketing & PR for the Devon County Show

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