toucan team

Crisp CPD Website

Client

Crisp CPD

Project

Website Development

Website

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Overview

Crisp CPD, a prestigious and well-established training and development company based in Exeter, came to us for their website redevelopment in the run up to their 25th anniversary in 2015 to incorporate a new brand offering and focus in the market place.

Synopsis

The new site was launched in October 2014 and has subsequently had a number of planned developments and additions. Website creation is just part of the process, a concept that Crisp CPD understands well, and we are now working on further/continuous SEO tactics as well as incorporating Crisp CPD's own internal digital marketing strategy.

Right from the first meeting, everyone at Toucan was excited and enthusiastic about working with us. I got a real sense that the partnership mattered; that they genuinely cared about our business. Once we got started, the work was naturally of a high standard, but much more important to me was their flexibility, honesty and approachability. Great people to work with, and I look forward to developing our digital strategy with Toucan going forward.

Shaun Durham - Managing Director

Crisp CPD wanted to enhance it's already esteemed reputation as being customer centric. We sat down with Crisp CPD and worked collaboratively on what the purpose of the website was - some very clear objectives/targets were identified. The site had to:

  • Generate more sales leads.

  • Convert leads into revenue.

  • Facilitate increased loyalty from clients including cross sell and up sell opportunities.

  • Reflect the new range of services on offer.
  • 
Have e-commerce/ events booking functionality.

  • Be easily updateable.

  • Ease the administration burden & reduce costs.

  • Be responsive.

From this we were able to create a customer journey, site map and wireframe that sketched the user experience once people had landed on the website. Integrated into this were the SEO requirements for launch including landing pages, calls to action, key words and rules for content. Then the creative process started accompanied by extensive research. We provided a visual for Crisp CPD so they could see in reality what their new website would look like. They loved it immediately and with some minor changes we started the build. Functionality includes fully responsive, search site facility, services offered (e.g. leadership development, coaching) and further information on these services, an online course directory, open course booking module, blog, members area and social media share facilities.

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