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good design in tough economic times

"In tough economic times, good design can be more important than ever, so there is no better time to conduct an audit of design and marketing materials than now, when the market is uber-competitive" says creative director, Josh Beadon.

In an article, published today, he goes on to say "At a time when the economic recovery is fragile it is entirely understandable that marketing budgets - along with all areas of operation - come under intense scrutiny. But slashing marketing spend in times of slower growth could prove a false economy".

To read the whole article, click here